Wednesday, October 5, 2011

Fashionistas Become Auctionistas

The past decade has seen radical growth in the fashion industry worldwide, with web portals allowing fashionistas to practically order clothes straight from the runways. Still, somehow, vintage fashion has long been held hostage from the rest of the world by stylists and collectors in the few capitals where boutiques even exist.

While presenting their newest collections, the major fashion houses are returning to honor the heritage from which they came with Gucci opening a Museum in the center of Florence and Hermes’ ad campaign highlighting the date of their establishment “contemporary artisans since 1837”. The success of the Costume Institute’s Gala, in collaboration with Vogue, and the epic Alexander McQueen exhibit at the Metropolitan Museum of Art have broadened the presentation of fashion as a living art form to the wider public. And so men and women everywhere have embraced the idea that fashion is art that you wear, an opportunity for individual self-expression; anyone can be an artist, everyday, any day, an idea further reinforced by bloggers such as The Sartorialist or Face Hunter.

And so the moment is right for this niche market to be brought out to the fashion-lovers everywhere who would like to source rare pieces from the comfort of their homes. Auctionata, the first online real-time auction house announces the launch of their newest division: Vintage Couture and Accessories. Fashionistas must now become Auctionistas to participate in Auctionata’s curated, concise auctions featuring the world’s premier vintage boutiques and private collections.

The inaugural auction, which will take place on October 18, 2011 will offer 65 vintage handbags with designer labels such as Hermes, Chanel, Prada, YSL, Gucci, and Judith Leiber to name a few, all without reserves. The category will continue to expand with plans for an exclusively Louis Vuitton auction followed by a vintage Chanel auction next on the calendar.

To take part in this groundbreaking event, register now by clicking here.

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